Apple makes another move to acquire education
technology strong hold
by Dr. Keith Ingram
It’s no secret that Apple wants to have a massive presence in the education space. Most big companies do and there’s a reason for that: it’s basically an untapped market. Education technology is still in its infancy and companies like Apple and Google are charting the course with new devices like the iPad Mini.
Apple introduced more new products yesterday on October 24th to much fan fare and excitement. They provided new laptop and stand alone computers that run faster look better and are thinner and can do more than the rest of the competition. They saved what I think is the most important item to the very last, the introduction of the iPad Mini.
Before they introduced this new product they gave several bullet points worth sharing leading up to the mini iPad introduction.
• Consumers have downloaded 35 Billion APPs from the iTunes Store .
• Apple has paid out $6 1/2 Billion to developers for these Apps.
• Apple has 1.5 million Book titles available as e-books in the iBooks store.
• Apple reports that there have been over 400 million books downloaded from the
• in 2 1/2 short years Apple has sold 100 million iPads (all versions).
• They are rolling out a New Fourth generation iPad that replaces the 3rd
generation after only seven months.
• There are over 275,000 Apps available for the mini iPad.
• The Mini weighs in at 0.68 pounds which is the same as a regular size notepad
and as thin as a pencil. You can easily hold the mini iPad in one hand.
• The mini will carry 16gb of memory and have wifi and will sell for $329.
• Pre-orders can be made on Friday Oct. 26th.
What does all of this new Apple technology mean for education. First, Apple really wants to get all of the Education Business in every category. They want us to place all of our student textbooks in their devices (iPads or MacBooks) and they have created the software where publishers can produce stunning educational textbooks at a fraction of the paper version. If you have never seen an e-textbook look them up on the Applestore or iBooks and it will want you to go back to school again.
Second, they have priced the iPad mini within reach of most families and for manydistrict level technology departments to at least consider purchasing as a 1 to 1 device. The mini does everything that the earlier generations of iPads did but still they have faster processors, faster speeds, better images and more memory. The price is $329, and in my opinion they should have brought it in at $299 and then they would have had a monster hit with education.
Third, because of the mini iPad size and price point they will be a big selection for students and Christmas gifts. Apple I am sure has data somewhere that once a young person gets an iPhone or iPad of any version they are more likely to graduate up too being a lifetime Mac or Apple brand buyer forever. I know from my own experience as a PC user for over 30 plus years, my first real experience with an Apple product was my iPad and I was hooked. I now have all the attachments for the iPad, and wrote this article on it. I have an iPhone and am looking at buying my high school age daughter an iPad mini for Christmas. I really want to get the fourth generation iPad for my self (is that being selfish, I don’t know but I don’t think I want to answer that because I want it so badly.
Fourth reason, Teachers, admins, parents, and students are truly in the driver’s seat of education technology. That is perhaps one of the most exciting parts about the current edtech evolution happening. From online courses to K-12 project-based learning classrooms, technology is usually involved and, until now, has been sort of like+
cramming a round peg into a square hole.